From Passion to Purpose: How Luxe Deals by Maria Became a Go-To Destination for Affordable Luxury

What started as a simple Instagram page during the height of the COVID-19 pandemic has grown into a thriving luxury resale and curated shopping brand with a loyal community of over 14,000 followers.

Founded by New York-based Speech-Language Pathologist and entrepreneur Maria Coulianidis, Luxe Deals by Maria has quickly become known for offering authentic designer fashion, beauty, and accessories at prices significantly below retail — often helping shoppers save anywhere from 30% to 70% off luxury items.

But according to customers, Luxe Deals by Maria is more than just a place to shop. It’s an experience.

“It Feels Like Luxury Shopping Without the Pressure”

Maria’s journey began long before the business itself. Known among friends and family as someone with an eye for deals, she spent years hunting for discounts on everything from handbags and shoes to everyday groceries.

“I’ve always loved finding deals,” Maria shared. “Luxury fashion was something I loved personally, but I also realized so many people wanted access to designer items without paying overwhelming retail prices.”

In 2020, during the uncertainty of the pandemic, Maria launched an Instagram page originally called Shop Maria’s Closet, where she sold pre-owned luxury pieces in excellent condition from her own personal closet. What began as a small side project quickly gained momentum through word-of-mouth, social media engagement, and loyal repeat customers.

Over time, the business evolved from pre-owned items into sourcing brand-new designer products from authorized retailers. In 2025, Maria officially licensed the business in New York and rebranded it as Luxe Deals by Maria, LLC.

Today, the company operates through Instagram live sales, curated luxury drops, subscriber-exclusive offers, and its growing e-commerce website.

Customers Praise the “Unmatched Experience”

One of the biggest factors driving the brand’s growth appears to be the personal shopping experience customers say they receive.

Unlike traditional luxury retailers, Luxe Deals by Maria focuses heavily on community engagement through live sales, direct communication, curated collections, and flexible shopping options.

“Maria makes luxury feel accessible,” one customer shared on Instagram. “It doesn’t feel transactional — it feels like shopping with someone who genuinely wants you to get the best deal possible.”

Another longtime customer described the experience as “the perfect mix of luxury and authenticity.”

“She’s transparent, responsive, and always finds incredible pieces,” the customer said. “I’ve purchased sunglasses, beauty products, and bags from her and the quality and service are always amazing.”

Many followers also praise the brand’s “Never Pay Retail” philosophy — a slogan that has become closely associated with the company’s identity.

“Curated Luxury Done Differently”

At the heart of the brand is a mission Maria describes as “curated luxury done differently.”

Rather than simply reselling products, Luxe Deals by Maria focuses on hand-selecting trending and timeless designer pieces that fit the lifestyle and interests of its audience.

From designer accessories and handbags to curated beauty collections and limited-edition finds, the company blends luxury aesthetics with attainable pricing.

The brand has also built a strong social media presence by leaning into interactive live sales, exclusive subscriber perks, and personal content that resonates with modern shoppers.

“LDM isn’t just resale,” Maria explains. “It’s curated luxury done differently. We’re not only scoring incredible deals, we are building an amazing community and connections amongst each other. That's what our LDM family is all about. I am all about uplifting and supporting one another, that is what aids in making this world a better place. As much as we love our deals, at the end of the day, helping each other in different ways is the best  rewarding feeling! We strive to incorporate it all for our luxe community. We are always incorporating our own authentic ideas to serve you best.”

Looking Ahead

As the business continues to grow, Maria says her focus remains the same: helping customers enjoy authentic luxury while building a supportive and exciting shopping community.

With expanding product collections, increased live shopping events, and a rapidly growing online presence, Luxe Deals by Maria is positioning itself as a modern destination for shoppers who want luxury without traditional retail pricing.

And for many customers, that combination is exactly what keeps them coming back.

“Luxury should feel exciting, personal, and attainable,” Maria said. “That’s what Luxe Deals by Maria is all about.”